Creative Strategy for RAPTURE by Hilton

Innovative strategy of the Hilton Copywriting Platform: Basic Problems / Problems to Solve: Tell the reader all the features without creating a "busy" ad in a clear visual path that encourages readers to read more. Once established, another problem that needs to be addressed is the idea of ​​selling luxurious accommodations for spare backpackers and Hilton names. By combining these two, we will create advertisements that provide fun, savings, and information representing styles and classes.

Another strategy Hilton adopted is high price. Hilton has adopted advanced pricing policies for its luxury services and hotels. The price strategy was set to emphasize the sense of position and luxury between customers, not the sense of being stuck. Analyze past achievements and strategies to manage future profitability. For example, in cooperation with hotel sales teams that operate important group / company operations, the company's price structure is maximized throughout the RFP process.

Hilton Worldwide, previously known as the Hilton Hotels Group, is one of the world's leading hotel management companies. The new formation symbolizes the company's global expansion and strategy, and the logo reflects the hotel's rich tradition and values, extraordinary service (Hilton Worldwide, 2009). As of today, Hilton has 10 brands, including more than 3,300 hotels in 77 countries and plans to open 300 hotels in the next few days. All of these hotels are operated by contract or fully owned by Hilton. The supervising body is supervised by the chairman and chief executive officer and is divided into four global regions in the United States, Europe, the Middle East, Africa and the Asia Pacific region (Hilton Worldwide, 2009).

The Hilton Hotel was founded in 1919 by Conrad Hilton. Hilton has 2,645 hotels and generally offers more than 485,000 rooms. Hilton currently has 135,000 members worldwide. Hilton's position ranges from receptionist to general manager and CEO. The company manages assets with different names throughout the world. These include Hilton Hotel, Conrad Hotel, Hampton Inn and Suites. The data used in this study is mainly from secondary sources. Hilton's corporate website, independent website, online journal, textbooks are used. This information provides insight into Hilton's HR strategy. Textbooks connect Human Resources Management Theory to Hilton practice