Creative breif of Ballys Gym

Bally Total Fitness's Creative Brief Radio is thinking of attracting young men and women ages 18 to 25 as an advertising strategy. We hope to attract their emotions through various channels. We feel encouraged by all potential customers acting by evoking this emotion. Through our radio advertisement, we would like to reach out to people who think the movement seems like a chore. Also please let us know about the support system Bally offers. Most people do not know caring and professionally trained people who are there and think that they are willing to help us in our gym.

There are over 2,000 gyms in the United States. Most of them belong to a franchise umbrella, and Gold's gym and Barry's total fitness are each over 400. This is a big opportunity for iDine. People going to the gym usually enter the market targeted by iDine. These people have disposable income and most people like going to the gym to feel better; after a delicious dinner, it is always good to burn some calories when going to the gym the following day Needless to say. The beauty of reaching an agreement with Jim is that most, if not all, work in a prepaid manner. Regardless of whether the customer goes to the gym, the monthly fee will be charged to the gym. This system is more beneficial to iDine. Because when he finishes sales, customers do not have to go to the gym. More than 10 million people are estimated to have a gym like Bally.

The main fitness chain was born in the 1980s, including Gold's Gym, 24 Hour Fitness, LA Fitness, Bally Company. We are targeting two prototypes, weightlifting player and aerobics enthusiast. Popular fitness and entertainment figures expand these niches, Arnold Schwarzenegger and Louferinho define one end, Jane Fonda and Richard Simmons define the other end. It is increasingly popular in the 1980s, but fitness is not mainstream. In the United States, 17 million people a year - about 7% of the population - spend $ 6 billion (inflation adjusted) as a member of the country's 10,000 gyms. However, from the 1990s to the early 2000s, the popularity of sports has increased, and dozens of regions and countries chains have appeared in the meantime. By 2016, the health club venue and membership has more than tripled, 36,000 and 57 million, total revenue increased by 450% to $ 27 billion.

Ballys has major competitors such as Gold's Gym, Olympus Gym, Sport and Health Clubs, and Fitness Holdings Worldwide. The two biggest competitors are the sports club and Weider Nutrition International. The sports club was founded in 1994 and integrated ownership of several fitness facilities. There are five main clubs, the latest one is Sports Club / Los Angeles which opened at Rockefeller Center in February 2000. The goal of the club is the administrative business community in downtown Manhattan. The overall strategy of the club is to expand brands in the metropolitan area by increasing membership fees, expanding services and increasing existing club income and profits. They provide the many services needed in the target market and have "exclusivity" that most other clubs do not have, so they respond to the upper middle class and high market, and Bary's aggressive It will be a competitive opponent. Their power comes from various facilities.