Country Analysis Of Brazil (Cultural Circumstances)

Introduction Brazil is the largest and most populous country in South America. It is the fifth largest country in the world in terms of area (over 5 million square kilometers) and residents (about 190 million people). The biggest city is Sao Paulo and the capital of the country, the official language is Portuguese. According to World Bank's country classification, Brazil - GDP is $ 1.5 billion. The US dollar and per capita gross domestic product (GPD) in 2005 was about 500 dollars, which was regarded as a middle-income country, so it is a developed country that is aligned with one of the large emerging markets (BEM) after Argentina and Mexico It was classified.

According to the analysis of PEST on Russia and Brazil, the political, economic, socio-cultural and technical factors of each country are analyzed. In the political sector, Russia is democratic and Brazil is the government of the Republic ("PESTEL"). Furthermore, given the freedom of all trade barriers, Brazil is being held by countries other than Russia. In the economic field, the average international trade rate in Brazil is much higher than that in Russia. As a socio-cultural factor, Russia's alcohol consumption is higher than Brazil. Indeed, Russia is known as one of the most consuming countries. Finally, in the technical field explanation, Russian intellectual property rights are harder to obtain than Brazil. ("Russia") ("Brazil") (Nevzorov 35). In addition, marketing segmentation can be used for market segmentation as it is a marketing strategy that involves breaking a broad target market into subsets of customers, companies, or countries.

Brazil is the fifth largest country in the world by region and population. It is also one of the most diverse countries in geography and culture on Earth. Due to this huge diversity, Brazil has acquired the nickname "Contrast Place". This is not suitable for the name of the world. For administrative purposes, Brazil is divided into five regions: Norte, Norderte, Centro-Oeste, Sudeste and Sur. Among these areas, the proportion of African people in the northeast is the largest, the southern and southeastern parts are most Brazilian houses of the European and Japanese series, the indigenous peoples of Brazil are mainly north and west It is distributed. Despite these differences regional migration and breeding between ethnic groups made Brazil one of the most ethnically diverse countries in the world.