Corporate Social Responsibility

Recently, the company is increasingly paying attention to corporate social responsibility (corporate social responsibility), mainly the development of core values. The core value is used in marketing strategy (Berry, 1999) and also used for customer maintenance (Prahald and Ramaswamy, 2004; Normann, 2001) and stakeholders (Pruzan, 1998; Post et al., 2002) . Dialogue with stakeholders, focus on business management, understand corporate social responsibility as voluntary integration of environment and society, but explicitly discuss corporate social responsibility from stakeholder perspective and analyze Fail to do (Andriof et al., 2002; Post et al. 2002)).

Overview of Corporate Social Responsibility Corporate social responsibility (CSR) is a concept known as a corporate citizen, corporate conscience, or a company responsible in a simple way. It is an integrated concept of self-regulatory business model of every organization. Corporate social responsibility has been practiced not only for domestic enterprises but also for multinational corporations that adopt any corporate social responsibility initiative for more than 50 years. Through these ongoing global economic crisis and economic downturn there is a strong demand for responsible capitalism. In addition, society not only requires the government to take responsibility for the problem, but also requires the company to take responsibility. One of them is Corporate Social Responsibility (CSR). Corporate social responsibility refers to voluntary action by companies or companies that contribute to social welfare and environmental hygiene. Some ways can be achieved through charity

Dispute over corporate social responsibility: Corporate social responsibility (CSR) began in 19537 and published Bowen's book "Social Responsibilities of Merchants" (Carrol, 1999). Some people thought that the focus at the time was not the company itself, but social conscience of businessmen. Some people think companies will not bear social responsibilities besides companies that have agreed with the government at company establishment.

Corporate Social Responsibility A company that is responsible for decisions or impacts on stakeholder decisions or actions is the definition of corporate social responsibility. Merger of company executives / managers is for the benefit of the affected population and includes organizations known as shareholders. Many people have thought about social responsibility topics, identified various groups, and offered services to companies where they existed.