Corporate Social Responsibility at Bread Talk

By applying more CSR initiatives, we apply this to our research case, which in turn attracts employees with the same belief and value to BreadTalk, then enhances organizational commitment and improves organizational behavior. Emphasizing CSR with BreadTalk allows individuals to develop self-concepts; it is a potential force to motivate employees' behavior along the values ​​of BreadTalk. This creates a multiplier effect that makes employees feel like their own, and thus motivation to work is increased.

Overview of Corporate Social Responsibility Corporate social responsibility (CSR) is a concept known as a corporate citizen, corporate conscience, or a company responsible in a simple way. It is an integrated concept of self-regulatory business model of every organization. Corporate social responsibility has been practiced not only for domestic enterprises but also for multinational corporations that adopt any corporate social responsibility initiative for more than 50 years. Through these ongoing global economic crisis and economic downturn there is a strong demand for responsible capitalism. In addition, society not only requires the government to take responsibility for the problem, but also requires the company to take responsibility. One of them is Corporate Social Responsibility (CSR). Corporate social responsibility refers to voluntary action by companies or companies that contribute to social welfare and environmental hygiene. Some ways can be achieved through charity

Dispute over corporate social responsibility: Corporate social responsibility (CSR) began in 19537 and published Bowen's book "Social Responsibilities of Merchants" (Carrol, 1999). Some people thought that the focus at the time was not the company itself, but social conscience of businessmen. Some people think companies will not bear social responsibilities besides companies that have agreed with the government at company establishment.