Corporate Social Responsibility and the Consumer

6 Many researches have been carried out to clarify the influence of corporate social responsibility on members of the organization and stakeholders outside the company due to rising consumer demand for society by consumers It is done. In terms of labor, the application of the CSR program by Herbst and Lloyd (2009) has raised morale, the satisfaction of working at a responsible company makes them more faithful to the organization, creating a better atmosphere, It increased sex. .

One of the serious challenges companies face in participating in social responsibility is irony by consumers. For many organizations, customers recognize that social responsibility is simply a disguised PR activity. They are skeptical about the real motive behind corporate social responsibility and it is not easy to believe that corporate action is the best interest for the community and the environment. Even companies that are serious about fulfilling social responsibility are facing the challenge of acquiring customers. Companies need to be careful not to brag about responsible social efforts. Basically, customers think that this is a marketing strategy and often want to build a good publicity so they ignore what they say. Another major challenge posed by social responsibility behavior is that it adversely affects the profitability of the business.

When choosing a brand, consumers do not only consider high quality goods and services. Many companies prioritize corporate social responsibility (CSR), and companies are seeking to achieve social change through their business beliefs, practices and benefits. In fact, if they think they are not standing on social and environmental problems, some will even refuse their favorite companies. Jen Boynton, vice president of 3BL Media, says: "A powerful corporate social responsibility program is designed to help companies protect their companies from significant risks by proving their excellent corporate citizenship activities and focusing on the overall social and environmental context surrounding enterprises It's a chance. "