Corporate Social Responsibility: Now and Then

Recent corporate scandals involve companies such as Enron and Martha Stewart and the concept of corporate social responsibility (CSR) stands at the forefront of contemporary management concepts. However, CSR itself is not a new concept. In fact, early in the ancient Mesopotamians (around 1700 BC), society adopted corporate social responsibility into the business. "The King Hanpibi proposed a rule: if their negligence leads to the death of others or brings great inconvenience to the local people, the builders, owners or farmers will be executed.The company's management suddenly attracted attention As a result, the plan was implemented.

The term Social Responsibility (SR) is well-known in social improvement programs before CSR became normal practice. SR is later called corporate social responsibility, and is now also called corporate social responsibility. All SR related terms are considered to be the same. These companies are used interchangeably as they clarify the vision of the company and its role in society (BCCCC, 2008a). SR is defined as "expectation for a company or individual to work to improve the welfare of society as a whole". It is believed to be organizational behavior, concern for citizens and society, and the need for stakeholders for comprehensive happiness. Since 1990, SR has taken a different form and has paid more attention to the quality of the environment (Dess et. Al, 2004).

Overview of Corporate Social Responsibility Corporate social responsibility (CSR) is a concept known as a corporate citizen, corporate conscience, or a company responsible in a simple way. It is an integrated concept of self-regulatory business model of every organization. Corporate social responsibility has been practiced not only for domestic enterprises but also for multinational corporations that adopt any corporate social responsibility initiative for more than 50 years. Through these ongoing global economic crisis and economic downturn there is a strong demand for responsible capitalism. In addition, society not only requires the government to take responsibility for the problem, but also requires the company to take responsibility. One of them is Corporate Social Responsibility (CSR). Corporate social responsibility refers to voluntary action by companies or companies that contribute to social welfare and environmental hygiene. Some ways can be achieved through charity

Dispute over corporate social responsibility: Corporate social responsibility (CSR) began in 19537 and published Bowen's book "Social Responsibilities of Merchants" (Carrol, 1999). Some people thought that the focus at the time was not the company itself, but social conscience of businessmen. Some people think companies will not bear social responsibilities besides companies that have agreed with the government at company establishment.