Corporate Identity

Many people believe that the role of PR experts in the organization is a role that "improves the company's appearance" and improves other images. Whether called spokesperson, spokesperson, spokesperson, they are usually asked to generally inform about updates and improvements, they are crisis that helps reform the negative news and other brands and activities During the era, public relations experts are often asked to "correct things" and to erase all bad things and protect positive identities with these magic wand and press releases.

The basic variables in the corporate image management process are corporate image, corporate communication, corporate image, and feedback. Corporate image is the reality of the company - Unique personality of the company, make it different from other companies. Corporate communication is a collection of information, information, and media that companies use to communicate their identity and brand to diverse viewers. Corporate image viewed from the eyes of spectators - The impression of the entire company held by multiple people

Enterprise communication Enterprise communication provides a link between corporate image and corporate image. Companies need to define in the broadest sense because they communicate identities in various ways. Communication includes almost everything the company does from phone calls to employees of companies participating in regional issues. The main sources of corporate communication include company name, product name, logo, official statement (mission statement, creed, ethics, annual report, ad copy, and corporate slogan), and actions in key events Yes. These activities include planned events such as sales days and sales of anniversaries, and unscheduled activities such as litigation and negative coverage.

When organizing your changes, pay special attention to corporate images. If a new corporate image is introduced, concerns about corporate identity issues will be less. However, the corporate image must be structurally managed, internalized by employees, and coordinated with the development of the organization in the future. Efforts to manage corporate visual identity bring greater consistency and corporate visual identity management portfolio should include structural, cultural and strategic aspects. Guides, procedures, and tools can be summarized as managing the structural aspects of corporate visual identity.

Corporate image Corporate image - organization's reality and identity - can be divided into four elements. Corporate strategy, corporate culture, organization design and operation. The strategy is a master plan that determines the company's product / market scope and its policy and plans to choose to compete in the selected market. Because corporate culture is related to each other and work and organization are interrelated, values ​​and beliefs shared by members of the organization. It defines what the company employee thinks is important and not important and will mostly explain why the organization does this.