Corporate Expansion Into China

Because China is still a developing country, as a corporate citizen responsible in the global market, we do not recommend expanding to China at this time. Since the reform in 1978, China has achieved remarkable progress as the market was introduced, government obligations were diversified, per capita income and foreign trade increased. Through these reforms, China has become the world economy, the economic growth rate in 2006 was 10.7%, 1.5% was the core inflation rate in 2006, and the fourth consecutive year contributed to world economic statistics.

The national analysis tells us to be cautious. Before making a final decision on the expansion of China, we recommend China SWOT analysis and competitive evaluation. The SWOT analysis must consider product supply, distribution method, marketing communication, manufacturing selection, fundraising and management from a global point of view unique to China. To further analyze and further prove that the immediate expansion to China is reasonable, Staples must establish a representative office as a conduit between Staples and China. "We hire Chinese citizens legitimately, open a bank account, import duty-free personal items, import office equipment without obtaining import permission, obtain direct communication lines, display signs, represent expatriate affairs It is necessary to register at the place "existence" (Paglee, 1998)

With worldwide expansion of Compaq, we have established a position in a wide geographical area with offices in North America, Asia Pacific, Japan, Latin America, China, Europe, the Middle East, and Africa. Compaq North America (head office) is headquartered in Houston, Texas. Its products and services are sold and supported through the network of more than 25,000 commercial and consumer marketing partners in the United States and Canada. Compaq's strategy is "to achieve the highest quality, increase reliability, make it affordable". In the company's first ten years, this mission effort became the world's largest PC supplier. Business On July 2, 1996, Compaq announced an important new organizational structure. These changes include consistency of many existing and new product segments across three customer-focused teams (enterprise computing group, PC product group, and consumer product group).