Coral Divers Resort Case Study

Problem: Coral Dive Resort is a safe and knowledgeable dive resort on the waterfront. In the past three years revenue has declined, Greywell lost $ 5 in 1994 and lost $ 174. The Coral Diver Resort needs to do something to make the business worse and Jonathan Graywell and his resort will go bankrupt. Graywell's first choice was to move the Coral Dive Resort to the New Providence Island in the Bahamas. The island has a large population and the capital city Nassau has the most developed tourist attraction in the Bahamas.

Do you think that Coral Diver wants to achieve in the next 5 years? Coral Diver has experienced a decline in revenues and a decline in profitability over the past three years. Other resorts, coral divers, which can focus on certain parts of the diving industry, could not distinguish themselves from other resorts. Coral Dive Resort (CDR) wants to draw a line with other resorts in the New Providence District of the Bahamas. The company is looking for opportunities in the diving industry to find its own niche market and gain competitive advantage to increase its revenue

Problem: Coral Dive Resort is a safe and knowledgeable dive resort on the waterfront. In the past three years revenue has declined, Greywell lost $ 5 in 1994 and lost $ 174. The Coral Diver Resort needs to do something to make the business worse and Jonathan Graywell and his resort will go bankrupt. Graywell's first choice was to move the Coral Dive Resort to the New Providence Island in the Bahamas. - The housing market around the United States is extremely painful. The foreclosure rate in these areas is the best in decades. The area I live in may be the worst case. During the recent recession, South Florida's real estate market was one of the country's most affected areas. If I earn 150 thousand dollars, I can make a big profit for myself and the community.

Competition for increasing revenue, including providing unique services such as collecting customers at scuba diving airports, etc. by finding a unique niche market (adventure diving, family resort) for coral divers Gain the superiority of the above. Educational services require less capital expenditure. The current ratio of CDRs indicates that the company can not fulfill its existing obligations. The short-term assets of the resort can not cover the current debt of $ 88,476. However, the value of the fast ratio of CDRs clearly shows the liquidity of the company and the success of its performance.