Convergence Culture: Where Old and New Media Collide

In this article, I will answer the following questions. In participatory culture, consumers and producers no longer play separate roles but may think that we interact with new rules that we do not fully understand. Participants. "Jenkins, Henry, Fusion Culture (London: New York University Press, 2006) identifies a text or series of texts that challenge the previously established rules of communication between consumers and producers. I will outline how text or text challenges the established rules and how the participating culture shows the collapse of the space between consumers and producers.

"Convergent culture: a place where old and new media conflict" - Jenkins (2006: 2) explained the fusion culture using three different concepts "media integration, participation in culture, collective intelligence" It is. It is a flow of information that spans countless media industries, and the collaboration between these media and media consumers seeks the "nomadic" behavior of the type of entertainment they desire and it defines the terms of fusion culture To do. The authors suggest that integration is not just a technical concept of integrating various media into one device, but rather cultural and social integration and encourages consumers to behave as communities, not individuals .

As early as 2006, Henry Jenkins explains the mechanism of integration in his work "The Convergent Culture: The Place where the New and Old Media Collide" that opened the eyes which is the factor of our postmodern media culture Did. However, Jenkins quickly revealed skepticism about how contemporary technology fight this convergent mechanism of this mysterious prophecy. Old-style media content that has met consumer demand for many years has been digitally compressed to fit the new costumes. Clearly, in the opinion of Jenkins, it is not necessarily attractive:

I think this is a good representative of modern fusion culture. Fusion culture of Henry Jenkins, fusion culture is "intersection of old and new media, intersection of grassroots and enterprise media, interaction of media producer power and media consumer power in an unpredictable way". He compared the character of Sesame Street with Osama bin Laden, a terrorist in the Middle East, and outlined the story of a teenage boys who received amazing media coverage and lost control.