Continental Airlines

Like other companies in the airline industry, Continental Airlines is a turbulent organization. However, Continental Airlines has many advantages to make it possible to overcome and avoid complete destruction at difficult times. Continental Airlines' CEO played an important role in revitalizing the company. His "preliminary plan" announced the company's strategy and focused on all aspects of the organization. Continental Airlines has clear target markets useful for business travelers and business travelers of the upper class.

Continental Airlines was founded in 1934 and has a single engine Lockheed in the southwestern United States. As of 2006, Continental Airlines (Houston) is the fifth largest airline in the United States and the seventh largest airline in the world. Continental has the largest global airline network in the United States and more than 2,300 flights operate over 227 destinations a day. In 1994, Continental Airlines had serious economic problems. It applied for bankruptcy protection twice and is continuing for the third time, or it may be the ultimate bankruptcy. Ticket sale includes frustration performance of important factors for customers, including low departure rates due to due dates, frequent baggage arrivals, and too many customers leaving due to reservation overruns Influenced

From 1994 to 2004, Gordon Bethune, CEO of Continental Airlines, was such a manager. Bethune is the tenth CEO of the airline in 10 years and has experienced catastrophic behavior including cheating in areas such as lost baggage, customer complaints, overbooking, punctual departure I will. In addition, Continental has declared bankruptcy twice in the past decade and has lost $ 55 million a month despite cost savings over many years. Bethune served as Chief Operating Officer of Continental Airlines, but he dismissed the top position twice. The first proposal was to serve as the CEO's chief executive officer for the six month vacation of the current CEO. The board members respect Bethune, but I believe that the only way to recover earnings is to further reduce costs - Bethune is convinced that it will lead to a disaster rather than relief