Contemporary Business

Today, in a modern business environment filled with change and competition, all businesses face many obstacles if business plans are not based on business ethics. Corporate ethics is related to the social evaluation of individuals or working groups (Ferrel, Fraedrich and Ferrell, 2005). Aleksi (2007) defines business ethics as a basic value system and as a rule of personal, organizational and social behavior related to business and business goals (Aleksi, 2007). Business ethics is also defined as a moral judgment in the business environment and activities. The importance of business ethics is to first believe that customers and consumers are consciously and potentially business moral or immoral. This fact is enough to start the company from an ethical business.

Business ethics is the standards, principles, values, and norms of modern organizations that influence individual behavior and behavior in business organizations. Business ethics has two aspects of regulating business ethics and descriptive business ethics. As a business practice and professional discipline, this field is primarily normative. Scholars trying to understand business behavior use descriptive methods. The scope and quantity of business ethics issues reflects the interaction between profit maximizing behavior and non-economic problems

For modern businessmen, it is difficult to underestimate the importance of business ethics in modern business environments. Since the brand image is deteriorated and negative attitudes towards the brand are formed for customers, which inevitably leads to the company, companies historically pay close attention to the reputation of their own brands and the public image, so traditional Business ethics has played an important role in business development. Overall deterioration in marketing results. Ethical business policy is increasingly important as globalization of the economy contributes to the continued growth of competition among companies today. As a result, companies are increasingly focusing on their positive public image. In addition, many companies use a significant portion of their revenue to create a positive brand image to attract new customers and motivate existing customers.