Consumers Attitude Towards Green Practices in the Hotel Industry

15.2% of Malaysians are willing to pay more than $ 50 (RM 16). Therefore, Malaysia is the third Asian tourist who is willing to pay for environmentally friendly hotels. Tierney et al. (2011) believes that more than half of consumers can save money through several green practices during the trip, more than half of the travelers are looking for a green service provider, especially when planning a travel plan It pointed out. It shows that many people are willing to pay more, but about 3% are reluctant to pay more for green practices and additional fees (Tierney et al., 2011).

According to a recent market report by the Natural Marketing Association (NMI), consumer awareness of American consumers and consumers' attitudes towards sustainable or "green" brands has risen to a record level in the past five years. In fact, according to NMI survey, 85% of the US population is considered to accept sustainable practices, at least to some extent, but only 22% are considered the real leaders of sustainability. However, about 63% of the middle class has continued to adopt more sustainable action by increasing the purchase of green products.

Last year, ecological problems have become the focus of attention. In the tourism industry, the hotel is famous for wasting energy. In the world where these ecology are of great concern, the hotel can no longer deny this trend. Because consumers are interested in sustainability and green practices, the green practices are not optional, and if you want to make the hotel a success, these practices are necessary. We believe that your hotel offers free amenities to your guests using a lot of cleaning liquid. Can we choose environmentally friendly? We know what you are thinking now, and it will cost more. Yes, we agree with you, but did you just consider the reaction of your guests and made comments on the hotel's environmental awareness practices?

On April 19, 2007, Toronto - Favorite Travel Practice and Environmental Ambassador for Sustainable Hotel Management and Industry Pioneer, Fairmont Hotels & Resorts today announced the third edition of the acclaimed Green Partner Guide. A comprehensive guidance text for the company wants their business "environment friendly." As the ultimate source of information for companies seeking to introduce or expand green policies, the latest version of the Fairmont Authoritative Handbook resumes treasury of brand environmental best practices. The Green Partnership Guide, advanced by Dr. David Suzuki, a world-famous environmental conservationist, is focusing on key areas such as energy management, water saving, innovative community outreach programs, and initiating, maintaining, and developing environmental planning Detailed Insights on Case Studies to Reduce Operational Costs, Maintain Employee Motivation, and Track Cost Reduction