Consumer Socialization: Children as Future Consumers

There were times when children did not pay much attention to research and marketers due to the limited disposable funds they had (Ward, 1974) and the irrelevant ideas they can express. Indeed, not only do children have pocket money that is more freely controlled than ever, and as more and more parents respect children, they play an important and unique role as today's consumers I will. Taking care of the children as an independent thinker This advice takes child's advice into account when deciding to purchase.

Many advertisers consider children a unique profitable three-in-one market. As a buyer, as an influence on parent purchase, and as a future adult consumer. Elementary school student himself raises about 15 billion dollars each year, of which about 11 billion dollars are used to purchase toys, clothes, candies and snacks. The child has a purchase of at least $ 160 billion in parents (McNeal, 1994). As future adults, children are potential consumers of all goods and services. In this summary we will review the history of advertisements for children recently, focus on controversial marketing activities and focus on the evolving nature of business information based on public schools for children.

In addition to using their own money and influencing parent purchasing habits, children represent the third marketing possibility: future consumers. A savvy marketer knows that when children are young they form loyalty and spending habits to the brand and have a true endurance. Since it is easier to form future buyers than to convert customers who purchase from competitors, marketers are prudent to build relationships with consumers from early on. Children have decided most of the purchase decisions by age 8 - this is convincing statistics for Direct Marketing Magazine. Even before they read them, children usually can identify the brand name before they become 3 or 4 years old. According to Media Smart, children will affect other parents as well: