Consumer Culture in China and the Middle Class

Introduction China's unique consumer culture dates back to the turn of the 20th century, which was closely related to nationalism. According to Gerth, the consumer trend in China in the 1920s was based on the slogan "Chinese should consume Chinese products" (4). The motivation behind this trend is to promote the consumption of Chinese products and nationalism is used to promote this belief and trend (Gerth 4). We can assume that this fast consumption is guided by the government that was used to manage the goods consumed by that citizen.

Due to the widespread prosperity of the industrial revolution, culture can participate in the market, the market expands and produces explosive growth of consumer choices. The gentry, the middle class, and the lower class recognized and adopted the social significance of the product and tried to adapt to these meanings. The third is institutionalization of consumption through the emergence of department stores in the 19th century. The department store fundamentally changes the nature and background of purchasing, the nature of information and the impact that consumers have on.

Millions of this middle class represents consumerism. As in China, participation in consumption culture is related to international values ​​such as modernity, democracy, and even liberation. Nevertheless, most major groups are still working on savings, and Indians tend to save 25% of income and deposit savings in cash accounts rather than consumer finance products. About half of the total population is making discretionary expenditures for important family ceremonies

One of the main drivers of trade activities between China and Japan in the 18th century was the expansion of the middle class of the city and the accompanying growth of the consumer market. China imports rice and tropical forest products from the mainland and the sea, and from Southeast Asia to support the rapidly growing population and the consumer culture created by the rapid economic development of Beijing and the southern coastal areas. The growing demand for Japanese consumer markets has stimulated the import of sugar and Indian textiles. Due to restrictions on trade, imports are insufficient to respond to increasing demand, resulting in domestic cotton, silk, and the (final) sugar industry emerging.

Due to the growth of the middle class of China, demand for children and home theaters is rising. Continuing to expose children to various cultural experiences, including drama, is considered an important part of their education and self-development for middle-class parents. As a result, box office income for children's theaters increased 21% between 2014 and 2015. The Chinese government has introduced a new law to improve the capacity of domestic film industry and promote Chinese movies. This is consistent with China's "outing" policy, which encourages China's overseas economy, politics, cultural interests, and policies on intellectual property rights and copyright reform.