Consumer Behaviour

Symbolic consumption: In this era when economic development and globalization of emerging countries progresses, demand for iconic products increases and the speed is rapidly rising. It is surprising that consumers try to allocate a large amount of cash to these products due to the latest advances that personal information terminals (PDAs), satellite / tracking devices, mobile phones and many other technologies are emerging everyday is not. One of the technological advances is the iPhone. This is an attractive and adaptable example, and it is quickly becoming the most popular brand.

First of all, we need to define the term "consumer behavior". Business dictionary has the following definition. "Consumer purchasing behavior is the process of personally searching, selecting, purchasing, using, and disposing of goods and services to satisfy their needs and needs." In many research papers, Definition is used. "Consumer behavior is the investigation of the process used to select, protect, use, and discard individuals, groups, or organizations, and products, services, experiences or ideas, and the needs and consumers of these processes We will fulfill the influence on. "

Consumer behavior is defined as actions displayed when searching, purchasing, using, evaluating, and processing products, services, and ideas that consumers expect to meet their needs. Research on consumer behavior focuses not only on products purchased by consumers but also on the reasons for purchasing products and how often they purchase them. It focuses on consumers to understand the specific meaning of the product. Philip Kotler considers consumer behavior "We are conscious of evaluating, purchasing and consuming all potential customer's psychological, social and physical behavior, and communicating other products and services We define it.

Consumer behavior is a study of customer's purchasing behavior in the market, which means what consumers are buying and why they buy it. A better understanding of consumer behavior will help organizations improve their products and services as well as their business and marketing strategies. This will affect consumers' purchase of that particular product. In the case of organic clothing, they appeal to consumers through quality and elegant design of products. Consumers know that organic products are good for health and the skin. Therefore, they first began to be fascinated by baby products by food. Many consumers are concerned about the delicate baby 's skin, so they go to organic, especially recyclable diapers. This is the importance of research on consumer behavior.