Consumer and Organisational Buying Behaviour Assignment

Consumer and organization purchasing behavior distribution selects two advertisements from the media (newspaper or magazine), one of which is a high participation advertisement and the other a low participation advertisement. Compare them while identifying the different technologies used to convey messages in consumer behavior. You can contact the creator of the ad. High participation rate: Housing related advertisement: apartment advertisement of Tigne'Point. Low participation: international telephone service related advertisement: low-cost international telephone card of OneVoice advertisement For many people living in Western countries now, international phones are indispensable in daily life.

Consumer behavior is a study of customer's purchasing behavior in the market, which means what consumers are buying and why they buy it. A better understanding of consumer behavior will help organizations improve their products and services as well as their business and marketing strategies. This will affect consumers' purchase of that particular product. In the case of organic clothing, they appeal to consumers through quality and elegant design of products. Consumers know that organic products are good for health and the skin. Therefore, they first began to be fascinated by baby products by food. Many consumers are concerned about the delicate baby 's skin, so they go to organic, especially recyclable diapers. This is the importance of research on consumer behavior.

Consumer purchasing behavior is the purchasing behavior of the end consumer, that is, consumers who buy personal or home goods rather than commercial use. Marketers need to understand purchasing behavior for some reason. Organizations need to analyze consumer purchasing behavior so that consumer response to organizational marketing strategies can have a significant impact on the success of the organization. The marketing philosophy emphasizes the need to create a marketing mix for organizations to deal with customers. By better understanding factors influencing purchase behavior, marketers can predict how customers respond to marketing strategies. Consumers are trying to maintain and acquire a variety of products that meet current and future needs. William M. Pride, O. C. Ferrell, p. 177

Consumer behavior is a complex and diverse research area. Because marketing is based on identifying, predicting and delivering customer needs, it is important to understand them. There are two main types of purchase. Consumer purchase including purchase of personal products and organization purchase including purchase for organization purpose. Consumer purchasing behavior is defined as purchasing behavior of end consumers, individuals and households of goods and services purchased for personal consumption (Kotler et al., 2001, p. 858).