Conduit Metaphor

Pipeline metaphor The idea of ​​the metaphor of the pipeline is in the article "Iain A. Boal" "The Body and the Brain and Communication: Interview with George Lakeoff". The interviewee in this article is George Lakeoff, a professor of linguistics at the University of California, Berkeley. In this article, Boal describes the true meaning of the metaphor of the pipeline and its impact on the public. In this article, other aspects of the pipeline 's metaphor being discussed include communication on the World Wide Web.

The metaphor of the pipeline is similar to the metaphor of a container in several respects. This is one reason why Reddy (1979) is focusing on language only without distinguishing them. For example, the difference between containers / contents reappears in the distinction of channel / flow material (fluid). The limited amount of information conveyed by the message (which the container can accommodate) is here the throughput capacity of the channel. Pipeline metaphor shifts attention from unit to continuous flow, but keeps the idea of ​​holding entities and substances in the process. Recent ideas on National Information Highway reflect this conceptual change.

The metaphor of container communication and pipeline communication obviously is the subject of the user. Their logic does not allow freedom of interpretation. The transport metaphor also limits the sender's responsibility to the content that the recipient of the communication must play. Here, objects of message, text, or information are always considered determinants of known or "acquisition". In the metaphor of the control, the controllers definitely take on the role of a part of their world master, including their communication subject. However, this does not mean freedom. For this metaphor to function, both the controller and the controller must follow the rationality to maintain power inequality. In contrast, the poet can question this rationality. Growers may give up and agree to aesthetics