Competitive Intelligence: What's Unethical About It?

Consulting firm Fuld & Co. According to a new survey, financial services companies and technology companies may be most active in gathering information, but other industries are not lagging behind.

According to the Wall Street Journal, "104 managers proposed a scenario where agencies can collect information on their competitors, but can cross moral boundaries." A moral "Or" illegal ".

For example, "In a scenario, it is easier to talk without competitors' knowledge of their identity, as executives ask whether they can delete their identity badge during the show."

As a result, "In most industries the ID badge is considered aggressive and executives in the healthcare and pharmaceutical industries think it is unethical."

However, this report did not limit this issue to the etiquette of the open forum. "The executives were asked if they could sign up for an interview at a competitor's job fair to see what they can learn from recruiters."

As a result, "In addition to the government, every industry believes that this strategy is immoral, and the government thinks it will only make it positive."

I will inform you that this scenario shows that our government is totally different view of ethical behavior but as a whole the report seems to have caused problems for medical and pharmaceutical companies is.

Factors detailed in the Wall Street Journal: the level of regulation has a serious effect on the degree of oppression

Larry Kahana, author of competitive information, said in a report that all industries seem to pursue unique ethical and competitive information. "If the company is overwhelmed for years, they will not wipe out their actions."

So, do you think the company under investigation might have some written guidelines for Intel's collection?

According to the report, the third report has neither guidelines nor shared with employees. What you do not know is not to hurt. Right?

Good company: Amansin is the author of Vault.com Corporate Social Responsibility, Senior Editor, Vault's corporate social responsibility blog. She is a graduate of New York University, formerly Wall Street Journal. The field of her work includes corporate social responsibility, the practice and sustainability of diversity, and how they lead to enterprise adoption and strategic development. Please contact her on Twitter @ Vault CSR

There are many ways to understand the difference between business intelligence and competitive intelligence. Competitive information is the process of collecting and analyzing information on the external environment of a company, such as the market environment of a particular industry or competitors. In contrast, business intelligence is understood as internal business insight, and what your company is doing. Although business intelligence and competitive intelligence may have technically different definitions, they are closely related and must cooperate to set clear business goals. Some people think that competition is a subset of business intelligence because the information gathered from the competitor's information adds value to the data from BI and decision-making.

The purpose of competitive information is to help enterprises better understand the competitive environment to make informed business decisions and to identify opportunities and threats. Competitor information includes all the factors that affect the competitiveness of a company, including suppliers, customers, distributors, competitors and potential competitors. Macroeconomic factors affecting the competitive environment include economic, ecological, socio-cultural, political, legal and technical issues facing the company. The focus of competitor information is to convert this extrinsic information into the insights needed for strategic and tactical decisions.