Competitive Advantage and its Application within the Aviation Industry

To fully understand the competitive advantage and its application in the aviation industry, we must first consider its definition. According to Chaston (2012), the sustainable competitive advantage is a long-term strategic idea adopted by the company beyond the performance of the same customer and another company within the same market segment. Another definition is that an organization can do things that competitors can not achieve. In other words, organizations need to expand their business by ensuring customers' consolidation, gathering more customers, and increasing profitability over other companies in the long-term peers.

("Sustainable Competitive Advantage Analysis | blekko") The competitive advantage is defined as the strategic advantage of a commercial enterprise against competitors in competitors. Achieving a competitive advantage can better strengthen and position the business in the business environment. In order to maintain a sustainable competitive advantage, Starbucks must achieve its valuable activities in a way that it is difficult for the competitor to imitate or imitate it. If cumulative costs of performing value activities are lower than competition, we will maintain competitive advantage. The level of value should at least support the competitive advantage of customers competing with competition. Otherwise, a lower price must be charged and the net effect will be zero. The relative competitive advantage of the company depends on the company's value chain and the type of competitor's structure and the location of cost factors in each activity.

Growth of competitive advantage is beyond the company's ability to create more value in buyers than the company creates (Porter, 1985). Please make a difference and distinguish it from other airlines and select a competitive range. Introduction of new technology or changing demand of buyers The emergence of new industry segments and changes in the availability of government regulations is a competitive advantage. Differentiation is a product of a company, related services and other activities affect its buyers' activities. All the activities in the value chain contribute to the purchaser's value and the cumulative cost in the chain determines the difference between the purchaser's value and the producer's cost. (Porter, 1985) Easy jet acquires a competitive advantage by running cheap and superior strategically important activities than competitors. (Porter, 1985)