Comparison of BMW and Mercedes Benz

Comparison of BMW and Mercedes Benz The most popular cars of this century are Mercedes Benz and BMW. The various cars in the world are at least half the size of Mercedes Benz and BMW. Two special cars are BMW M double door coupe 2 L in 2000, BMW X 5 sports 4 door sports multipurpose car 2000 in 2000, Mercedes-Benz CLK 430 coupe 3 L in 2000 and Mercedes-Benz SLK 230 in 2000 2000 Kompressor 2 Door Convertible 3 L. This report will introduce these specific types of Mercedes Benz and BMW.

The price elasticity of a BMW car is measured by the above two aspects. First of all, in the UK automotive market, luxury car manufacturer Mercedes Benz is the main replacement for BMW. Market share of Mercedes-Benz in the UK in 2008 and 2007 was 45% and 33% respectively, and BMW market share was 28% and 94% respectively (2009 auto industry). The market share of both companies is very close. In addition, Mercedes Benz has introduced a new E-class sedan to compete with the BMW 5 series (Freeman 2003). Therefore, if the price of BMW goes up, customers may rely on Mercedes Benz.

Unlike the long history of Mercedes-Benz, BMW was originally an aircraft engine of the German Air Force. In the 1960s it was the smallest automobile company in Germany. Since the 1980's, BMW is rising in the world. However, at that time, Mercedes-Benz adhered to the world's luxury car market, adhering to traditional brand image and market advantage superiority as a market leader of traditional luxury cars. BMW's manufacturing technology can also compete with Mercedes Benz under the influence of the advanced German technology. However, compared to Mercedes Benz, more effort is needed to ensure its value and brand. BMW's brand has several negative effects. At that time, forming a good brand image was a big issue for BMW.

This mission is to analyze and compare the marketing strategy of BMW and Mercedes Benz. Both companies are famous market leaders in automobile supply. This is the history that has provided innovative cars for the past century. Over the years, with technological advances, BMW and Mercedes-Benz have met their customers' needs by producing the most moving and most developed cars of their time. The BMW Group is focusing on the premium market segment selected in the automotive market. This means that they are focused on providing high quality products, and in return, they can earn higher car revenue. In contrast, Mercedes Benz also offers a market for high-end markets, whose name has become a luxury car manufacturer in the history, opening its doors and launching a series of more dynamic models for young markets did. . Mercedes' biggest competitor has long been BMW. The marketing strategies of both companies began in the 1990s.