Comparison: Absolut, Grey Goose, & Skyy Vodka

Product differentiation - Vodka in 2005, I traveled to Russia. I went with a Russian friend, and he was very happy to tell me their hometown. I did not drink vodka much before I went to Russia. Indeed, while traveling to Russia, I drank more vodka than I had in my life. If you do not need to bake the cold vodka bread (or two), you will not finish eating. Vodka is defined as "alcohol which was originally distilled from fermented wheat bran," but it is also made from rye, corn and mashed potatoes (Free Dictionary, 2013).

As shown, in 2007, there were seven major vodka brands in the US market. Smirnoff, Absolut, Gray Goose, Skyy, Stolichnaya, Ketel One, Svedka. These brands are produced in various countries. However, American brands such as Smirnoff were ranked first in the US market in 2007, followed by Absolut Vokda. In the next session, I will briefly introduce Absolut's competitors and the five biggest brands of activities in 2007. Smirnov is number one vodka in the United States and the world. In 2007 the share was 17.2%. This formula originally produced in Russia entered the United States in the early 1900s. Smirnoff is one of the world's leading premium beverage companies with a wide range of beverages and wine brands, including Diageo's (Dee-AH-Gee-O) alcohol brand, spirits, wine and beer.

Skyy Volt is known for its use in advertisements. For a particular Skyy vodka ad, this is part of the 2010 Skyy Vodkas 'SKYY SEXY' campaign. In this campaign, the female foot is wrapped around a bottle of Skyy Vodka. Bruce Lee Livingston of the Marin Institute said, "This is ridiculous, this is pornography." He continues to mention the influence on underage children.

In 2007, Grey Goose claimed to be "the world's tastiest tasting vodka", and launched a new "challenging taste" campaign created by New York @ radical.media. This event was the first big advertising campaign since Bacardi Limited bought it in 2004. The event contained four different print ads and three broadcasting points. The creative elements of the event will capture the specific moments of consumer life of Gray Goose, characters, places and events and reveal their indomitable and hobbyist lifestyle. The theme of the advertising platform to support brand promises is a mere spirit, not a luxury lifestyle brand. The printed composite reveals the background story of the person drinking gray goose by drawing it with friends from golf to evening dinner.