Comparing McDonald's and White Castle

Both White Castle and McDonald's have a long history of providing fast, cheap and convenient fast food. Both companies will start with stores and then expand to franchisees. To maintain competitiveness, they created new ways to create new customers and maintain the majority of valuable royalty customers. By contrast, each company has several differences and some similarities. Both offer similar customer benefit programs that can have viable positions, anytime, anywhere, or with limited budget customers.

McDonald's is the first restaurant using the assembly line system, but some people think that White Castle is a fast food chain. White Castle was founded in Wichita, Kansas in 1921. At that time, most people thought that hamburgers sold in the market, circus, lunch counter, cart are of low quality. Many people think that hamburgers come from waste of slaughterhouse and rotten meat. The founder of White Castle decided to change the perception of the people against hamburgers. They built their own restaurant so that customers can see the food they made. They painted the building white and chose even a name to suggest cleanliness. White Castle is popular in the eastern and midwestern part of the United States, but its success has helped hamburger meat enjoy a better reputation nationwide. Therefore, like a car, a white castle plays an important role in the development of fast food.

The white castle is known as the original fast food burger chain. In 1921, the first white castle opened in Wichita, Kansas. White Castle (WC) has grown to 393 stores in 11 provinces (White Castle Hamburger, 2004) and is now expanding internationally. By analyzing White Castle 's internal strengths, internal weaknesses, external opportunities, and external threats, also called SWOT analysis, Learning Team B will examine market demographics, enterprise needs, trends and market forecasts I can. To the white castle