Comparing Advertisements

Have you ever thought about this sentence coming from "Where the picture speaks a thousand words?" Okay, I do not know who came up with this wonderful phrase, but I admit that advertisers would like consumers to want to see their ads among these potential buyers Messages Received While Attempting to Tell You Two ads I chose, "Caress" and "Secret" tried to encourage female consumers of all ages to purchase hygiene products.

We are surrounded by advertisements found on television, radio, newspapers, magazines, stalls, taxis, buses and post offices. All items you see or buy will be promoted. This is a way to persuade people to purchase items. The company uses persuasive power to attract target users to purchase products to be promoted. Advertisements are used to persuade products that need to be sold to viewers. Some advertisements are more successful than others, and I use two examples to promote skin cleanser, using another example by Garnier and Neutrogena that reason why I am going to investigate.

The two advertisements (advertisements) I decided to analyze are as follows: - Lux Shower gel L'Oreal correction cream I chose Lux Shower gel advertisement from the recent International Metropolitan magazine. It is already clear who the target audience of this ad is. Cosmopolitan is an expensive designer magazine. For an attractive older woman, this product must also be expensive. From my point of view, the intended audience for this ad is a young woman who wants to mature and an elderly woman who wants to look young.

Comparative ads clearly show how ads affect competition and consumer protection issues. If your company claims that its products are superior to competitors' products in price and in other respects, "A is 10% cheaper than B" or "Brand X has fewer calories than brand Y" It is working. In the late 1970s, many trade associations banned or recommended using comparative advertisements. In 1979, as a result of extensive research, the committee concluded as follows.

Ads belonging to the last two categories are sometimes called comparison ads. In some countries one or two comparison ads are allowed, but in some countries none of these two comparison ads are allowed. Therefore, the label series familiar in the UK with ads of Carlsberg beer (two different comparative ads are allowed with specific restrictions) - "probably the best beer in the world" can not be used in Germany. This is because all other beers are less suggestive than Carlsberg, which is a category of indirect comparison advertisements.

Comparative ads are an advertising appeal including explicitly comparing product brands with competing brands, to compete with competitors, and comparing their products, perhaps to show the strengths of advertisers . In particularly competitive markets, you can emphasize your strengths using comparative advertisements. For advertisements claiming that item A is better than item B, each time you mention the name or product of a competitor in the advertisement, the audience is more likely to view that advertisement as a competitor. This does not mean that excellent comparative advertising is impossible. Marvin Goldberg, an economist at Pennsylvania State University, is in his book (Wine Spectrum 1997, Vice President).