Commentary on The Blue Ocean Strategy

Introduction In this article, we explored Blue Ocean's strategy that appeared in 2004 and revolutionized the thinking and decision-making processes of many companies around the world within a few months. The terms "red ocean" and "blue ocean" became part of the business dictionary, and many business related journals began using these terms. It is linked to the theme of "critical reaction" and "critical thinking". Because the creation of the Blue Ocean strategy is a challenge or opposition to the whole strategy management field that has been studied, explored and discussed by many people. A prominent author and b

The Blue Ocean strategy is another way to approach strategy, not to compete with the existing market (Red Sea). First, competition is also an important issue in almost all external environmental strategy analyzes, and in many mature markets, growth only slows as more donation increases. So, how do you create a new market? The first thing you have to do seems to be almost obsessed with the curse of brand and positioning fundraising activities. The core of the Blue Ocean strategy is that we need to make the competition irrelevant. To achieve this, it is necessary to create a dramatic improvement in value for consumers / donors while reducing costs.

Between each core segment, adjacent area, distant market area, I have added a blue triangle to represent the new "Blue Ocean" market that may be developed by your organization and others. The term Blue Ocean comes from the book of Blue Ocean Strategy. This book explains how organizations can create new markets by combining the concepts of adjacent markets. The vertical axis represents time, as others have observed, it is not necessarily a major consideration in many classic strategic tools. However, as the speed of change seen in many industries today rises, I think that time is an important factor that needs to go ahead.