Colin Kaepernick's Nike Ad Almost Didn't Happen

Colin Kaepernick 's Nike advertisement has become a legend (and infinite meme feed) in the past month, but that event hardly happened.

According to the New York Times, Nike has the second idea of ​​cooperating with former San Francisco 49 player quarterback as possibility to keep the National Football League (Nike partner) away from 2012. I almost disappointed him. However, the company finally decided that the credibility of Kaepernick would make Nike one of its target readers.

Nike spokesperson KeJuan Wilkins told the New York Times that there was intense debate about Kaepernick. "Some people say that various opinions are normal," he said. "To make it consistent with Nike's mission, the final decision will be made as a group."

The source said in the New York Times that earlier this year Nike did not place it on the list of players sponsored by Kaepernick and asked Kaepernick's attorney to tell them that they did not fulfill their contractual obligations. As a result, Nike 's Top Sports Marketing Officer urged the company to sign a contract with him. This decision triggered the anger of Niagel Powell 's head Niigel Powell. Powell turned things around and left Copper Nick, advertising the advertising company Wieden and Kennedy.

In 2016 Kaepernick began to show respect for the national anthem before the NFL game to protest against the recent killings of African-American, social inequality, racial discrimination, and other athletes also Followed leadership. This caused intense debate about freedom of speech, causing protests in the sports world, Kaepernick did not register in the 2017 season.

Nike finally chose Kaepernick as the 30th anniversary of its "Just Do It" ad campaign. CEO Mark Parker said in a recent account briefing session, "I believe something on his face, even if it means sacrificing everything," he said, "very much I am happy and proud, the actual increase in traffic and engagement, both socially and commercially. "

Nike's sales in the first quarter ended August 31, achieved double-digit growth, reaching $ 995 million. Sales in North America, which stagnated in recent years, were up 6% to $ 4.14 billion. Nike's market capitalization has increased by $ 6 billion since the Kaepernick campaign began

When I read the article about the new Nike 'just do it' campaign, I dropped my jaw and this advertising theme slogan to Colin Capanic is: ("I believe in something even if it means sacrifice everything" "controversial Nike advertisement Kaepernick," September 5). In contrast to systems like Kaepernick, we need some serious business to celebrate the courage of players. Obviously, Nike is assuming a big risk, it will raise awareness of whirlwind and racism, sacrificing their career and reputation to accelerate that end players are beneficial.

Nike and Colin · Capanic, English major; Kavanaugh Auditory, Climate Change, Bulldog Game, Baseball: Reader Wrote

NIKE advertisement of American football quarterback, Colin · Cagnnik will be exhibited in New York on September 8, 2018. - In Nike's new advertising campaign, American football player Kaepernick became a radicalist against police violence and took a tough stance on the thousands of years of potential divergence, but the possibility to alienate conservative customers There is. . The advertisement immediately called for Nike to boycott Kuiper Nick. And it was condemned by US President Donald Droop and other conservatives during the US national anthem. (Photo provided: ANGELA WEISS / AFP / Getty Images)

Nike, as a spokesperson for the 30th anniversary of the "Just Do It" campaign at the beginning of the football season, decided to fire the discussion about athletes' protest again, with former NFL Quarterback Colin Kaepernick. Kaepernick is widely regarded as the emergence of current protest actions dating back to the fall of 2016, when he decided to kne to the national anthem to enhance the awareness of police violence against people in color. Discussion on this issue mainly focuses on whether protest action does not respect national flags or whether subsequent unemployment is due to retaliation of the owner but it is important to understand public opinion on this issue is there. The public's attitude towards this topic reveals the difference between the race and the country in the generation.