Colin Kaepernick is Nike's $6 billion man

Nike took over the controversial advertising campaign, and the former NFL Star Colin Kapnik seems to have another influence: to impress the symbolic brand appeal to investors

Nike's share price jumped 36% this year, and the company achieved the best performance among the Dow's 30 best blue-chip indices. Nike Labor Day has grown by nearly 5% since Kaepernick announced its participation in the campaign and its market value has increased nearly $ 6 billion.

After Nike customers openly burned shoes to express dissatisfaction with new advertisements, in just a few weeks the stock price has been keeping near the highest ever in history.

For Nike, this push has relieved concern about linking the brand with Kaepernick, a controversial controversy that began to protest against ethnic corruption during the national anthem in 2016.

B. Art Hogan, Chief Market Strategist at Riley RBR, said that young people 's interest is growing as Nike understands the consumer base. "I do not think they decided to abandon this advertisement, trying to kill politics."

"People voted with wallets and the obvious winner of sportswear is still Nike," he added, added Nike and Apple's ability to create demand by releasing "necessities".

Nike did not comply with Kaepernick's request for comment on the remuneration or whether it is related to the company's stock price performance. However, according to various media reports, his salary is expected to reach several million dollars a year, which is not bad for football players who are no longer participating in professional competitions.

Nike tends to participate in the National Football League's national anthem discussion and put those who started all of these into the new "Just Do It" campaign. As a way of protesting social inequality, Colin · Kai-Nick started sitting in the national anthem in 2016 - Nike released a new advertising star on Kaepernick's Twitter handle on Monday. Nike spokesperson said in an e-mail that this ad is part of a broad campaign by Vuitton and Kennedy to commemorate the 30th anniversary of the "Just Do It" slogan including other athletes. "Compton-born girls are not playing tennis, they own it," said Williams starring Nike TV commercials broadcast during the US Open.

NIKE advertisement of American football quarterback, Colin · Cagnnik will be exhibited in New York on September 8, 2018. - In Nike's new advertising campaign, American football player Kaepernick became a radicalist against police violence and took a tough stance on the thousands of years of potential divergence, but the possibility to alienate conservative customers There is. . The advertisement immediately called for Nike to boycott Kuiper Nick. And it was condemned by US President Donald Droop and other conservatives during the US national anthem. (Photo provided: ANGELA WEISS / AFP / Getty Images)

This photo was released in the controversy that Collin Cappenic, the predecessor of the National Football League quarterback, will launch a new advertising campaign for sportswear company Nike. In 2016, Kyipanik issued headline news in a performance before the game of the national anthem to protest against racial disparity and police brutality. Several people, including President Trump, believe that 'knee acceptance' protests are related to other NFL players and are spreading to other athletes. So, when Kaepernick participated in Nike's 0th anniversary "Just Do It" campaign, some dissatisfied consumers shared their photos and videos on social media and destroyed various Nike clothes Some people expressed dissatisfaction.