Cognitive Dissonance

Cognition does not adjust how humans make decisions. What triggers people to take action at a certain point. These are the questions I am trying to answer in a theoretical study from Leon Festinger's cognitive dissonance theory and many other related theories. We do not often recognize the psychological events that occur in our daily lives. In order to convince yourself, it is important to pay attention to theories such as balance theory, consistency theory, cognitive dissonance theory.

In the 1950s, social psychologist Leon Festinger studied cognitive dissonance in the observational study of the first final judgment cult. Festinger explains cognitive dissonance as discomfort of two contradictory ideas. In the face of inconsistent evidence, faith becomes more permanent. Cults are extreme examples of everyday phenomena. Even if you should work before the project deadline, you think you will also experience cognitive dissonance if you think you can not stop the carnival of YouTube videos. The degree of cognitive disharmony is directly related to your importance to faith

Cognitive dissonance occurs when "Your thoughts, beliefs, or actions are in conflict." You think you have economic responsibility, but if you feel guilty about using 400 dollars for new shoes, you will experience the importance of cognitive dissonance. Cognitive dissonance pressure is driving your actions when you review the review and price to convince you that this is a clever purchase after you purchased a new computer. You can return $ 400 shoes, or you can keep them and they can tell them they are handmade in Italy and must be present for the next few years. You can search and search until you find a better computer at a better price, or you can change your beliefs This is a good investment You no longer need to worry about the program crash That is not it.