Cognitive Dissonance and Advertising

Cognitive disharmony and advertisement deal with people's emotions and emotions. It includes understanding the impact of his purchase on psychology, his motives, attitudes, and his family and reference group, social class and culture. In order to increase the advertisement's persuasiveness, advertisers use many types of behavioral science extensions to market behavior and purchasing behavior. One of the extensions is the theory of cognitive dissonance. The purpose of an advertisement can be to create cognitive impairment that creates a buyer's favorable response to a product or concept.

In the 1950s, social psychologist Leon Festinger studied cognitive dissonance in the observational study of the first final judgment cult. Festinger explains cognitive dissonance as discomfort of two contradictory ideas. In the face of inconsistent evidence, faith becomes more permanent. Cults are extreme examples of everyday phenomena. Even if you should work before the project deadline, you think you will also experience cognitive dissonance if you think you can not stop the carnival of YouTube videos. The degree of cognitive disharmony is directly related to your importance to faith

Cognitive dissonance occurs when "Your thoughts, beliefs, or actions are in conflict." You think you have economic responsibility, but if you feel guilty about using 400 dollars for new shoes, you will experience the importance of cognitive dissonance. Cognitive dissonance pressure is driving your actions when you review the review and price to convince you that this is a clever purchase after you purchased a new computer. You can return $ 400 shoes, or you can keep them and they can tell them they are handmade in Italy and must be present for the next few years. You can search and search until you find a better computer at a better price, or you can change your beliefs This is a good investment You no longer need to worry about the program crash That is not it.

Avoid cognitive impairment. A hungry fox encounters a metaphor of grapes. Fox comforted himself by changing the view of the grapes. This is a cognitive impairment. Consider drinking beer. To avoid cognitive dissonance that others do not like what they like very much, we have changed our view.