Coca Cola is the Goliath of the Beverage Market

Coca-Cola's brand strategy is always associated with feelings of peace, happiness, love, and solidarity. The goal of the Coca-Cola Company is to connect people through family, happiness, culture, music and sports. Coca-Cola abandoned the hero with the world of Bill Cosby and Paula Abdul, helped Kobe Bryant advertise their brands and connect with consumers. During the Super Bowl, Coca-Cola combines the FIFA World Cup, Olympics, long-term commercials and brand image, with an estimated 110 million viewers sticking to TV.

Maximum market share - In the beverage industry there are only two major competitors, Pepsi and Coca Cola. Among these two, Coca-Cola is clearly a winner and therefore has the largest market share. Among all the drinks, Coca, Toms Up, Sprite, Diet Coke, Fanta, Linker, and Maza are the driving forces of Coca-Cola's growth. Magical marketing strategy - Coca-Cola different from Pepsi always wants to win people's mind. Pepsi's goal is to target young people who are constantly changing, targeting people of all ages. The goal is also done by popular celebrities - eg - Amitabh Bacchan, Sachin tendulkar, Aishwarya Rai, Aamir Khan etc.

Coca-Cola is a non-alcoholic beverage retailer, marketer and manufacturer who has globally recognized Coca-Cola beverage. In addition to the Coca-Cola brand, the Coca-Cola Company offers 500 beverage and non-drink brands in about 200 countries. The company was founded by Asa Candler in 1892. Head office is located in Atlanta, Georgia, USA. The company's net income in 2010 was approximately $ 11.8 billion, with 139,600 employees worldwide. The company's brand, Coca-Cola, ranks first in the world's most famous brand list (Coca-Cola Company, 2006-2011).

Coca Cola is a famous drink, it is the main product of Coca-Cola Company. The company is not only manufacturers but also distributors and distributors of many other non-alcoholic beverage concentrates and syrups. Coca-Cola was invented by pharmacist John Stith Pemberton in 1886. The recipe and brand of Coca-Cola was bought by Asa Candler in 1889 and incorporated into Coca-Cola Company in 1892. In addition to the Coca-Cola drink, Coca-Cola currently offers over 400 brands in more than 200 countries. Initially, Pemberton sold only 9 cups a day. Coca Cola currently sells more than 6 billion cans per day