Coca-Cola a Powerful Corporation

Coca Cola is a classic American brand. Established in 1886, this brand is probably one of the most famous brands in the world (Gale Group, 2012). This is mainly due to the work of Asa Candler, the owner who operated Coca-Cola Company (2012) between 1891 and 1919. Under Candler's ownership, the company grew exponentially (Gale Group, 2012). In 1911, the advertising budget increased to 1 million dollars. This is an unprecedented number in the current period (Gale, Group, 2012). With that gold product, Coca-Cola started the biggest advertisement in history (Gale Group, 2012).

Coca-Cola Company, an American company founded in 1892, specializes in the manufacture and sale of Coca Cola syrup and concentrates today. The company also manufactures and sells other soft drinks and citrus drinks. With over 2,800 products in more than 200 countries, Coca-Cola is the world's largest beverage producer and distributor, one of the largest companies in the United States. Headquartered in Atlanta, Georgia

Harry Potter's main sponsor is Coca Cola. The Coca-Cola Company is a multinational corporation. They have great power to influence culture, especially under the influence of America's values ​​and lifestyles. These Coca-Cola have been advertised since 100 years ago. It has to remind people the symbol and color of coke the consumer is anxious for and the ideology of the associated coke. The target audience of Coca-Cola is mainly young people. This is because the "American dream" is related to that tendency, apart from every problem in everyday life, I feel Coca-Cola message about how many people are free from liberty. Information on Coca-Cola's advertisement is simple but powerful:

The drink of the most popular company is Coca Cola. Coca-Cola's trademark (including Diet Coke and Coca-Cola Zero) accounts for approximately 40% of the company's total sales. Coca-Cola is the most important product, but it is just one of the company's $ 21 billion brands. The company's billion dollar brands are as follows.