Chocolat Advertisement: A Healthy and Luxurious Treat

This is rare and expensive. The overall appearance of the ad is simple. Fresh natural ingredients attract more mature images. Children are not attracted or understood by the relationship between chocolate and salt. Cherry is not a fruit that is too sweet, it is a flavor that you can get in fresh condition. The image of the animal in the endangered species' chocolate bar is only an overall slice. The animals they use as graphics are not usually recognized by children, or they are not recognized by many adults in this regard.

Hotel Chocolat is a famous high-grade chocolate manufacturing company in the UK. There are 55 stores in the UK, 5 stores in the USA and Europe. (Hotel Chocolat, 2012) The main product range includes huge slab, selector, Sleekster selection, liquid chocolate, purist, coco urbinite beauty range. (Hotel Chocolat, 2012) Hotel Chocolat maintains a high-quality strategy to raise its products to a luxury level and to attract consumers to visit again and again. Currently, Chocolat Hotel is planning to expand its business and brand awareness, and managers are considering entering the Chinese market. In China, the purchasing power of the middle class has been increasing in recent years, and the disposable income of urban residents is increasing (Farrell D, 2006).

Hotel Chocolat (HC) was founded with one goal 15 years ago. That is to offer British consumers a better chocolate that gets tired of "mediocre ..." (Hotel Chocolat, 2009)) HC was originally a directory company. With the success of this business, the company opened an award-winning website and in 2004 it appeared on high.street as the first store of many HC stores. Since its success in the UK, HC has undergone an online application export strategy to the US order web site. This strategy allows companies to minimize risk before fully investing in Foreign Direct Investment (FDI). If sufficient product needs are secured, HC will open its first US store in Boston and plans to expand it to all North America regions. Currently there are 43 stores in the UK and John Ruiz stores have 23 stores. The company may be expanding its business domestically and should now focus on international markets.

I am pleased that Hotel Chocolat will open in The Lexicon of Bracknell on Saturday, 9th December. Those chocolates are made according to their slogan "More cocoa, less sugar" and have many different flavors you can not imagine (apple pie, anyone?). You can often experience a taster at a shop. There is also a café where you can enjoy a variety of drinks such as hot chocolate, coffee chocolate, tea and other chocolate snacks at the Bracknell Store. Bracknell Cafe will also be one of the few carefully selected stores to launch a new ice cream called "Immortal Cocoa Ice Cream" including St. Lucian Theobroma Cocoa which translated "cocoa, god food" directly.