Chipotle Bags, Cups Offer Essays By Authors, Comics

Chipotle Mexican Grill collects original articles from 10 authors, comedians, actors

Initiative "Cultivating Thoughts" offers unpublished ideas such as Toni Morrison, Malcolm Gladwell, George Sanders, Steven Pinker, Michael Silver, Bill Hader, Judd Apatow, Sheri Fink and Jonathan Safran Foer. . Each article is indicated by a different artist

Planning content Foer came up with the idea of ​​co - CEO Steve Ayers, founder and Chipotle. Because he was having a meal at Chipotle one day he could not read.

"We live in a world where literature and writing space are shrinking and the time for quiet reflection is less than before." "On a busy day, spread time and space, a little Make something considerate, especially considering the size and diversity of the audience, this is the United States itself. "

"The problem is not whether this will change the world, the question is whether this is better than an empty bag," says in a video on Fore's website. "In the US business plan, this is not a massive investment, but it could have very good revenue."

Chipotle said that fostering ideas believes that it is an extension of what it creates, intended to change the way people think and fast food eat.

"Fast food restaurant packages are usually sold to advertisers or used to advertise new period-limited menus, but never used such a package," Chipotle Chief Marketing Development Officer Mark Crumpacker says. "Instead, we will use it to entertain our guests with our wit, humor, design.This tradition, our new packaging may not allow customers to meet their customers I will allow you to connect with various pleasantly thought-provoking writers.

This show is reminiscent of the Starbucks "The Way I See It It" event.

This is a very unusual idea, I like it! I think customers like it. It is wonderful to read some things while having lunch. It is a perfect theme for discussions with friends and colleagues. This is a great help for young writers. They must have many new readers. I usually like the best prose finder in the UK to find a new writer, but this is something I can not pass. I think that you should eat fast food this month.

In this autumn, Foer and Chipotle recruited an illustration paper by Jonathan Franzen. It adorns their paper bags and paper cups. Franzen explains why he decided to sign the contract. "To be honest, the credit of the Chipotle store is a decisive factor, Citotle is my favorite fast food restaurant, I admire it and I want to be a good corporate citizen." He is our pure I am worried about the problem of symbolism. Franzen offers illustration "2 minute driving course" with illustrations by Adam Hayes, but this is exciting for restaurants and consumers, unlike Chipotle, you can choose cups and packaging that can not be recycled I will. Franzen insists that our world is based on myopic eyes, as this continues to suggest that Americans are the reason for throwing out 60,000 paper cups every two minutes.

In this week's episode, Jason and I talked about collaboration with writers such as Chipotle, Jonathan Safran Foer and Toni Morrison. These authors' short stories will appear in the cups and bags of Chipotle in the coming months. For details and stories of the project, please visit CultivatingThought.com. Let us listen more to your parents' divorce and ask more about self-destruction of human life. Tony is playing a good song. It told me, "I took my heart out and handed it to a famous writer, because someone breathed in and roared, people are roaring or they are poisonous, or they think they are red Happiness of foam ... "Wait. This is a replica of a pair with Burritos of Mexico. Do you know what I am saying?