Chinese Media and Starbucks High Prices

Survey Question: Is Starbucks' high price strategy suitable for the Chinese market? Introduction Starbucks is the largest company in the United States. There are about 20,900 shops throughout the world. Starbucks is a company whose primary purpose is not to sell coffee and is trying to sell the essence of "home atmosphere" instead. As the price of each product rises, the company faces legal problems in China. Chinese media severely criticized the price of Starbucks.

In the rapidly increasing Chinese consumer market, Western companies are profitable after this antitrust law violation incident. According to Chinese media reports, China's many foreign products (including Starbucks coffee to Jaguar car) are more expensive than many other places in the world. Chinese consumers all over the world are dissatisfied now. According to media reports, some price differences can be explained by various factors such as transportation, real estate cost, soaring import tax in China, scattered supply chain where multiple dealers raise freight, but at least in part The antitrust authorities in China, Europe, or the United States adopted by multinational companies do not tolerate this situation. Since car companies always do not let Chinese customers choose to purchase spare parts, it leads to high prices.

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Survey Question: Is Starbucks' high price strategy suitable for the Chinese market? Introduction Starbucks is the largest company in the United States. There are about 20,900 shops throughout the world. Starbucks is a company whose primary purpose is not to sell coffee and is trying to sell the essence of "home atmosphere" instead. As the price of each product rises, the company faces legal problems in China. - ... By ensuring adequate food supply and support for orphans, disabled people, and / or the elderly, the basic warranty will be abused and considered as a matter of course. Although less than half of the Chinese community memorizes the confidence and different risks of the Chinese age before 1950, the speed and fault of the support system are clear in their head. It is an unexpected change that growth and labor relocation of business are reversed

According to today's Chinese economy, Starbucks seems to be more luxurious even in the middle class China. In addition, Starbucks faces a difficult fight. Traditional culture and Western conflicts still exist in China. After Starbucks opened in Beijing in December 2000, the local media reported that 70% of respondents did not want to see the chain because Starbucks of the Forbidden City destroyed the image of traditional Chinese culture. (Seattlepi, 2005) Everyone in China historically drinks tea. China is the hometown of tea. (Du Feibao) tea contains alkaloids (5%, mainly caffeine) and is a stimulant (Du Feibao, 2007). When used in large amounts, caffeine is very addictive. This may indicate why the caffeine of Starbucks coffee may have a good chance to turn China into a coffee drinker as much as Starbucks drinks tea.