Children in Food Advertisement

"COOOOOKIE CRISP!" Chip the Dog repeated herself at the age of seven after convincing another parent that breakfast biscuits are actually a good idea. Back then, sugar, cereal, and cute little biscuits were my favorite things. I made this cereal infected with sugar treasure that I needed. My parents also said, "Breakfast does not allow cookies" as my parents did with commercial advertisements. However, unlike Cookie Crisp commercials, I packed a drink called Chip barging with a cup of mini-milk-filled chocolate biscuits in their parents' mouths and changed the way of emphasis on nutrition like a magic.

The question I chose was "unhealthy food sold to children". Junk food advertising is product marketing that functions by blowing up drinks and foods suspected of nutritional value or sugar or fat. Goods are advertised (such as celebrities' recommendation and use of cartoon characters), prices (cheap prices become more attractive to young people), places (school cafeteria and vending machines, packages appealing to young people, etc.) through children You can sell to. The type of marketing has an adverse effect on children as food advertising has a direct influence on the choice of children and the demand for unhealthy food increases. In addition, unhealthy foods sold and intended for children will affect the diet of the child and ultimately could affect the weight. When food advertising influences the choice of children it may lead to health problems such as obesity, heart disease, cholesterol.

One of the most controversial criticisms of today's advertisements is the leading role in food advertising, including high levels of sugar, fat and salt. Critics assert that food advertisements for children are exploitative and do not adequately balance the proper nutrition education to help children understand the outcome of their food selection . In addition, children are more susceptible to being affected as they may not understand what they are selling. Mr. Michelle Obama asked a major food company to advertise unhealthy food to children, to restrict advertisement promotion to children to food companies, and to advertise foods in line with dietary guidelines It criticized. Other criticisms include changes that these advertisements have brought to society and fraudulent advertisements that companies broadcast and publish.

Television and advertising companies are related to childhood obesity. Advertisers spend an average of $ 2 billion per year to sell food to children in the United States. Most foods in advertisements are unhealthy foods including calories, sugar, and sodium, and they attack the children every time they watch TV. Other ads are included in kids' comics, but these ads are being broadcast on daytime children's programs. As a result, the children influence their parents to buy these unhealthy foods, thereby increasing the consumption of unhealthy food.