Children Don't Want Toys For Christmas Anymore

Daniel Goodman / Business Insider This Christmas, 8 year old Thomas is seeking a laptop computer, so you do not need to use your mother. Last year, when he was seven, he got an iPod.

This Christmas is characterized by the evolution of society into high-tech products, that is, evolutionary theory which does not bypass children.

Toy manufacturers have adapted to this technological revolution for decades, but also have to adapt to societies that have undergone major changes.

Eric Rossi, Director of Vivid Europe who hugged Smasha-Ballz and Crayola, said:

The reason for this phenomenon is as follows. "Of course, the development of technology is that children are exposed to the media whether they are passive media like television or active media like the Internet or mobile devices."

"Since children are growing sooner than before, they are not interested in the toy market, the last time children bought a toy was September 9, 20 years ago was 11 years old" Rossi says.

However, this phenomenon studied by toy manufacturers for a long time is not realized every year. According to the consulting company of NPD Group, the sales of French toys has increased the most in 2011, the toy sales gradually declined from 0 to 2 years, while the sales of 8 to 11 year old toy sales increased the most, It was flat.

Last year, many of the famous brands of the toy industry launched certain products that are very successful among older children: Hasbro has released the Beyblade spinning top and Nerf blasting equipment.

"Usually in the second year they were in contact with their brothers so young brothers began playing with these toys and the older brothers do not want to play with the toys the children like, "Frederick explains." NPD group analyst Tutt

Toys' R Us applied for bankruptcy because children did not like playing with toys. We are entering the digital age where everyone is digital. Children now think that they want to play games on their smart phones rather than hot wheels and power rangers. This is one of the reasons for the continued development of smartphone game marketing and will continue to develop in the smartphone game market or to develop in the coming years. The creator of the game credit is a former professional player. He knows that people do not like and likes, he knows competing games, not to mention that his company datcroft created more than 13 million games and different numbers of users. Their partnership with solidarity is huge and they are trying to become giants of mobile games.

This is not that children are no longer fond of toys, not that they do not want to go to the shops to see all the good things they brought home. They just do not want empty shelves, dirty linoleum floors and cheap plastics. If they can persuade parents to bring a toy back, they will be excited about everything they can do. Toys R'Us never sold a toy. It sold the magic of imagination. This is just one example of the persistent truth that people do not buy what you do. Toy "R" We have lost their orbit to define "why". They focus on short-term revenue rather than the real heroes of their stories (the kids enter the store), they now pay the price

This may seem strange for toy manufacturers, but we will not buy toys for children. Between our birthday, Christmas and grandparents our children spill their toy boxes and receive enough toys to spill over every corner of the house. They also receive toys when they go to other kids' birthday parties. In order to prevent toys from flowing into our house, we sent a birthday invitation and carefully designated "no gift". Cheap plastic toys are the first to enter the trash can. We do not donate them as we do not want to tell the problem to other families, and our recycling center does not accept the kind of plastic that makes up these toys. After repeating the cycle of collecting and throwing toys, we understand this either intentionally or due to negligence - most toys are designed to be thrown away