Children are the Target of Advertisements

Today, the kids saw plenty of TV shows and became the target of several advertisements. The use of computers and electronic devices can also affect children when they do their favorite game with these electronic products. Advertisement is a medium for merchants to sell goods in general. Most Americans watch a lot of advertisements while watching their favorite TV programs everyday. The majority of these audiences are children, and children are the main target as they are more sensitive.

Selling goods to American children has become a standard business practice. The United States is one of the few countries in the world that regards children as legitimate targets of advertisers (Pozner 109). The goal of the fastest food restaurant in the United States is to target children and students. Children are important markets for them as they recognize that children play an important role in adult consumer decision-making process. As children are not only vulnerable to advertisements but are also very good at encouraging parents and other children to purchase these products, advertisers and marketers around the world It is a big goal for. According to the latest survey by Yale University's Rudd Food Policy and Obesity Center, fast food advertisements for children between 2 and 12 years have increased by 21% since 2003. According to the survey, in 2009 these fast food restaurants spent $ 4.2 billion in marketing.

Advertisements for children's products are usually purchased by parents targeting children's products, while children purchase ads for adults, but children are seeing adult-oriented products, but children's products are also Yes. In France, when writing the 2004 report, the amendment of the Public Health Act is submitted to the Diet and promotion of high-fat and high-sugar foods in children's television programs is prohibited (3, p . 9). These recommendations also prohibit school vending machines. For the following months these amendments were very controversial in the French Senate and Congress and there was intense lobbying for suggestions in the advertisement and food industry (32). By the time the Public Health Act was formally law on August 9, 2004, advertisement amendment obviously decreased in strictness (33).

One of the most controversial criticisms of today's advertisements is the leading role in food advertising, including high levels of sugar, fat and salt. Critics assert that food advertisements for children are exploitative and do not adequately balance the proper nutrition education to help children understand the outcome of their food selection . In addition, children are more susceptible to being affected as they may not understand what they are selling. Mr. Michelle Obama asked a major food company to advertise unhealthy food to children, to restrict advertisement promotion to children to food companies, and to advertise foods in line with dietary guidelines It criticized. Other criticisms include changes that these advertisements have brought to society and fraudulent advertisements that companies broadcast and publish.