Childhood Obesity Campaign

Introduction: In Wales, 35% of children between the ages of 2 and 9 are overweight, of which more than 54.2% are classified as obese (Welsh Public Health, 2013). Wales is ranked second among middle school students in Europe (Swansea Sound, 2013). Obesity can raise blood lipids, blood pressure and insulin levels. It is also related to the incidence of coronary heart disease. Childhood obesity may indirectly influence the health of their adults (Freedman and Khan et al., 2001). The Swansea Council has launched a series of public relations campaigns to strengthen the fight against childhood obesity, such as free children's sports courses (Swansea City and the State, 2010).

One of the most serious criminals is the 'stop childhood obesity' campaign with the following marking line in the black and white image of overweight children. "Warning: If you are not there", it is difficult to become a small girl. "This campaign is a perfect example of the possibility that negative messaging can become unproductive One of the best examples of challenging activities motivating young people to become more active is" It is searching for ". This camera was running towards the camera in the middle of a long country road, but the main character of advertisement did not have a typical "body of runners".

As Michelle Obama solved the childhood obesity campaign, ban on school junk food, and health problems, invoices for children who did not have hunger appeared as a whole. The event is based on Michael Poland and other sustainable food supporters. But Friedman has the point that he writes that the lifestyle promoted by "Pollanites" is often only available to families or individuals with income to buy expensive food. So what does this leave us?

The desert is an important factor in the occurrence of obesity, diabetes and other diseases, and Michelle Obama has obtained healthy and affordable food items. . On May 11, 2010, the Childhood Obesity Working Group Task Force announced an action plan to deal with childhood obesity. Chapter 4 of the Action Plan "Getting healthy and affordable food" explains the desert food problem and shows 11 specific recommendations for mitigating adverse effects on children .

In Hong Kong, the overall proportion of childhood obesity is increasing. Appendix 1 shows the latest data on Hong Kong's childhood obesity. According to the "EatSmart@school.hk" campaign (2012a), the overall obesity rate has increased from 16.4% to 20.9% over the past 15 years. These data also indicate that men tend to be obese and the difference in degree of obesity among girls is about 5 to 10%. In addition to government data, more information reflects the potential crisis of other diseases related to childhood obesity. According to a cross-sectional study by the Chinese University of Hong Kong, about 6,600 children aged 6 to 13 years old were examined, it is shown that about 13% of boys and 11% of girls are obese (Sung, 2007).