Changes in Microsoft´s Operation and Management

The main reason for this change is the need to increase the customer base of the company. Clearly, the PC market is in saturation, management needs to find a new way to achieve sustainable growth. In addition, customers rapidly turn their computers into tablets and smartphones, so business development applications for the industry are beneficial. The enthusiastic efforts to solve these problems, the company's management team must respond quickly, this is the way Windows 8 was born. One of the main influences on management by this change is to deal with conflicts between established mobile application developers (Google and Apple's Android).

In 2009, Microsoft announced the update of Windows 8 - Windows operating system designed to be at the forefront of the rapidly growing mobile industry. One of the main new features of Windows 8 is the ability to provide a UI that can compatibly support traditional desktop (cursor) and tablet (touch) with a single operating system. The operating system worked very badly without detailed instructions, especially on desktop computers. I do not think the idea that Microsoft creates a hybrid operating system is inherently wrong. It is not a basic premise, but a poor implementation of Windows 8 may be the biggest weakness. Actually, Windows 10 is built on the same premise, but its prospects are more positive than its predecessors.

The external trigger that Microsoft brought about transformation was always its competing Google. As Gates planned IBM in the 1980s and 1990s, Google integrated its operating system as a network. This is to ensure that all PCs run on the Microsoft operating system. Microsoft Windows and Office are still dominant, exceeding $ 50 billion a year, but Windows Vista is almost catastrophic performance issue and wide compatibility issue. Other Microsoft Money Tree offices are threatened by Google and are equivalent to Word, Excel, Powerpoint, and Outlook, which are challenging the market share in the office consumer market. Microsoft began to devote full effort to joining Google and Yahoo.