Chance the Rapper calls Heineken Light's 'sometimes lighter is better' ads racist

Heineken is seeking defense "sometimes brighter and better" against new advertisements using slogans.

In the news of Twitter's over 7 million fans, artists have advertised as an example In his opinion, marketers do not mind being sometimes called racists:

I think that there are companies that deliberately racist advertisements to make more prospects better. Because that bad racial discrimination / fake, I think that there is no choice but to post it. However? I just want to say. "Sometimes lighter is better" Hienekin's commercial is very racist

A provocative accusation causes a series of reactions, some are standing by his side, others call it with your fingertips. But Heineken immediately realized that it had some problems and tried to avoid any rebounds through the statement.

"For decades, Heineken has developed a variety of marketing methods, indicating that our unity is beyond splitting us," Heineken America said. "We believe that this ad quotes Heineken beer, but we miss the signature and keep feedback in mind and we will use it to influence future advertisements . "

One of the advertisements aired on television for a few days, and it shows a bartender sliding a heneken light from a bar to a woman who looks dissatisfied with her wine. Beer goes through some dark black outdoor citizens and skin reaches ladies lighter than some other customers. In spite of Heineken's best intent, the juxtaposition of the slogan and casting choices is confusing, especially in environments where other brands are being called for lack of cultural hypersensitivity.

The rapper then revealed that he did not request a boycott, he just wanted to pay attention to this problem.

I do not say they noticed how often it happened, they think they will be fascinated by consumers, Twitter and even freelancers. Is it as bad as I do not want to post tweets about it? But it likes the way you can

Heineken launched three versions of this ad on YouTube page two days ago. All of these people are trying to apply Heineken light to competitors' cocktails and wines. A broader strategy is that other beer brands are more aggressively targeting wine and spirits.

A few weeks ago, the beer brand Heineken was censored with racist advertisements of its new low calorie Heineken light beer, claiming that beer in the ad slipped through the skin. Black people stop at people with thin skin and have a slogan "to be sometimes brighter and better" that attacks and racial discrimination are mixed. Although I discuss the problem many times, since the actual problem is "the brighter" regardless of the actor, such advertisement will cause a trouble even if all the actors are the same skin color Noticed. I am concerned about the controversy over words, explanations, or relationships between people considered different (men or women, Spaniards and blacks, white and Asians, black Americans and Africans, your Name) The future is considered to be all kinds of cooperation between various people and groups

Heineken has recently advertised light beer. In some places the bartender could not drink white wine because he noticed obviously unhappy women because of too much calories. At the moment I felt he was a hero, the bartender opened the Heineken light, slid it onto the party, and swam in the direction of a young woman. People raise their eyebrows, Heineken Brewer advertises the fact that the only visible excess facility through which beer goes is black skin black - and a woman who can only enjoy 99 calories of alcoholic beverages I am not sure. In addition, there is no excuse for Heineken 's slogan "Sometimes, the lighter one is better", I am sorry.