Ceo A.G. Lafley And Procter And Gamble - Effective Leadership

Procter & Gamble (2008), the most innovative consumer goods company in the US, began selling soaps and candles in a small shop in Cincinnati in 1837. Over the development period of 171, P & G grew to more than 100 brands in more than 80 countries (Markels 2006). Their products range from fragrances to prescription drugs. However, when P & G entered the 21st century, they announced they would not reach the first quarter revenue forecast [Lafley, 2003].

Alan · G · Laughrie is Chairman and CEO of Procter & Gamble Company. He was a management school in 2007 as the best management for the year, and he is a director and general director of the company and Dell's director. He is a game changer: co-authored ways to promote income and profit growth of Lam Chalan. Innovation (Crown Business, 2008). In collaboration with Larry Bossidy faced with the (reality; Ram Charan, the execution of author and best-selling, which is also the Board of Directors and Chief Executive Officer of Dallas Fortune 500 companies of the adviser (Crown Business, 14 books, including a 2002 rally Bossidy) Co-author of Crown Business, 2004) and proprietary technology (Crown Business, 2007)

Therefore, at the end of 2002 or Saturday morning at the beginning of 2003, I called the president and CEO of P & G, A. G. Lafley, the chairman of the board, and asked me to come to the city hall. At the next two-hour meeting, Luken said that Lafley "kicked his head" and tried to decide "whether there is a political will to support future difficult decisions." . "It will take no more than a year to two years, but because it will take more than 10 years, we aggregate all the assets and resources of the city, apart from all individual agendas, to support clear strategies and objectives "Roughly said," Then he twist his arms and let me guide it, it is not a good idea to be punished! "

Using a highly collaborative approach to driving innovation was what P & G used when he was CEO of A.G. Lafley in 2000. Lafley made a big leap and made a strategic bet by promoting innovation through collaboration. This concept was later called "connection and development" and his goal was "half of our new products come from our laboratory, and half of them will be realized through them" . From cooperation with "outsiders". A good example is Swiffer. This is a very successful cleaning product brand. Looking for opportunities to expand the production line, the P & G team has worked on hand-held dust removal tools, but it did not succeed much. When traveling to Japan, the head of R & D for home care found the answer in a small compartment of P & G staff: a better, stylish and user-friendly handheld duster than the product P & G is testing.