Celebrity Endorsement: An Analysis on Television Commercials in India

Celebrity support: Indian television commercial analysis Indian culture: India is a country with a very strong culture. Culture comes from a long history. Indian cultural customs, languages, customs are diverse, but traditionally it is very powerful and rigorous. The cultural values ​​that are popular in India are general families that respect elderly people, rely on their parents, and arrange marriage, men's rule, dedication, religion, and other Indian celebrities. The writer is called the Mumbai Hindi movie industry.

This thesis will study and analyze the influence of celebrity recommendation on Indian in advertisement. In this era, people can access various sounds and images on magazines, newspapers, bulletin boards, television, radio, websites. All companies strive to provide the best ideas for their products and try to learn more about the amazing variety of attributes of their products. In this fiercely competitive market, the biggest concern for all companies is to find hooks that draw consumer attention. Celebrity spokespeople are one of the important weapons used in marketing strategies to draw consumer attention. India is the second most populous country in the world and its diversity is so great that it is difficult for marketers to target the entire consumer on the same platform. Furthermore, in India, celebrities are seen as idols and overwhelming appeal to celebrities of the general public

Celebrity support: Indian television commercial analysis Indian culture: India is a country with a very strong culture. Culture comes from a long history. Indian cultural customs, languages, customs are diverse, but traditionally it is very powerful and rigorous. Common cultural values ​​in India are to rely on parents, to respect the elderly, to organize marriage, men's rule, dedication, religion, etc. - Healthy lifestyle self-promotion and celebrity support "reputation", David Marshall said: "Careful attention to celebrities requires individuals to shape themselves through the limits of a hierarchical society and It is to emphasize the possibility "(246). Thus, celebrities are seen as an example of a lifestyle that ordinary people may never fully notice, but can be imitated