Celebrities and Social Media

Before social media and social networking became the latest epidemic, the general crowd was almost completely out of their favorite celebrities, except for rumors and truths that the general public heard through the latest press. Social media informs fans about where their favorite celebrities are, what they are doing, what they are thinking, and other things people may want to know. Facebook and Twitter allow celebrities and fans to interact completely through the world of social media.

Therefore, for most people, you can follow celebrities on social media. If celebrities themselves use social media, ordinary people and fans will be able to access everyday life, but this seems uncensored. But in fact it is not. It is because I actually understand the number of followers on social media network or the number of followers of each user received on Twitter. Celebrities use social media as another form of self-expression to reflect their public image, not celebrity world recognition by unfiltered insiders. Because their fans want to know their lives, most celebrities have fans and fans on Facebook and Twitter.

Brands use this by increasingly using celebrity social media communities. Social media is a way for consumers, especially young people, to establish intimate relationships with celebrities they are interested in and make celebrities where they insert businesses and products into their personal social media accounts. Social media celebrities such as Kim Kardashian and Justin Bieber can earn $ 20,000 with a single 140 character tweet. Celebrity awareness is often seen as a viable option for promoting brand awareness, increasing reliability, and advertising products. In advertisements broadcast in the United States, about 14 - 19% of advertisements have celebrities who recognize products and brands. The figures in other markets are even higher. Nike is said to spend $ 475 million annually to make the athlete recognize the brand.

There are many examples of celebrities building brands for themselves on social media platforms. In fact, rarely see Twitter or Instagram, athletes and celebrities who do not have social media pages. Celebrities connect with social media channels such as Twitter and Instagram, use celebrities as means to advertise them, as if they were friends and show their lives and feel intimate. In addition, many celebrities are updated everyday on Facebook, Twitter, Instagram, and Snapchat, in order to make more fans interested and register as many contacts as possible, You will be able to see. They can keep their fans informed about the clothes they want to wear and their political views.