Case Study on Google

Case study: Google uses a competitive power and value chain model to evaluate the world. 1 Value Chain Analysis The Value Chain is a systematic way to test the development of competitive advantage. Google's chain covers a variety of activities to create and build value together with the mission of organizing the world's information and making it universally usable and useful. With Web search and advertising innovation, this site became the most popular site on the Internet. The Google brand is one of the most famous brands in the world.

After examining information on organizational culture and conducting a case study on Google, we found that Google has its own culture originating from the founder of Google. Sergey Brin and Larry Page built Google culture based on informality, creativity, innovation and enjoyment (Google, 2010). This can be seen throughout the company through the deliverables that exist within the company. The way Google's employees make and receive phone calls and exchanges with each other in a Google way is like looking like a campus rather than an office or as a way Google treats employees by providing additional benefits It is a unique and interesting place to see.

An interesting case study is the relationship between Google and Android, an open source mobile operating system based on a kind of Linux kernel. When writing about Google's attempt to dominate the Android operating system, Ron Amadeo explained this relationship as Android type of "Do not touch it". "Android" is actually categorized into two categories. The open source part of the project (AOSP), and the closed source code section of all Google brand applications. Google will never completely shut down Android, but the company seems to do as much as possible to use existing open source projects. The company's main approach is to introduce more and more applications under the closed "Google".

The purpose of this project is to strategically analyze selected multinational enterprises. Our case study is google, and we use various sources to analyze the decomposition. Google chose Google because we determined that this is not only the biggest Internet search engine ever, but also a pioneer in the industry as it is very interesting. Attempts are made to analyze its internal and external environments based on existing literature and Web references. Google has dominated the industry from the beginning as its unique product is the result of its unparalleled work environment. Even when there are many competitors, we have acquired the largest share in the online search engine market to provide customers with irreplaceable products.