Case Study - Microsoft

Microsoft was founded in 1975 by two students at the Massachusetts Institute of Technology, Bill Gates and Paul Allen. According to crunchbase.com (2011), Microsoft is known for other products such as "Microsoft Windows operating system and Microsoft Office productivity software suite" and Xbox, Zune, Bing search engine (paragraph 1). Originally a garage company, it grew into a software group with 89,000 employees per year. In addition to internationally recognized products, I attribute Microsoft's success and the long life of market control to a combination of organic and mechanical organization.

This case study shows that Microsoft Corporation and its competitors, Federal Trade Commission and Justice Department violate antitrust laws, monopolize computer operating systems and applications, and software development tools such as programming language software I insist. And the hardware peripherals that Microsoft specializes (eg Microsoft Mouse). It is focused on many issues that people will believe that Microsoft actually monopolizes the entire industry in which they are doing business.

Although the story of Microsoft's lost decade has not been forgotten, Microsoft is a wonderful case study of companies that are currently under the leadership of Satya Nadella and have succeeded in cultural change to create a new growth engine. . Microsoft is currently expected to achieve the 2018 goal of achieving $ 20 billion in commercial cloud products. Satya Nadella and his team should have acquired a lot of honor for this change. He played an important role in creating a HR professional research department with 8,000 employees. This will further encourage Microsoft's AI related production.

Microsoft is currently using Microsoft Paint. Microsoft wants to abandon its products decades ago and want to switch to a new product. It seems that all users under the sun are fighting against this change - but is that true? Does anyone who is silent want to use modern apps?

Before I explain this particular case study, I have to tell you that I am a big fan of Microsoft and Bill Gates. I am really enjoying the relatively low cost of Microsoft software (such as Microsoft Excel and Word). Also, I think that we can only improve performance at work and school every time we upgrade these products. I also think that Bill Gates can accept his ideas, advance unbeatable will and become one of the wealthiest people in the world, it is impressive. But in this case study and my analysis I realized the "dark" aspect of Microsoft and Bill Gates.