Campaigning for the Presidential Election of 2000

According to CNN, the 2000 election campaign for 2000 presidential election is very close appeal, Goa 43% and Bush 42%. The main presidential candidates are Vice President Al Gore representing Republican Democratic Party and George W. Bush, governor of Texas, Representative of the Republican Party. Candidates have differences in some issues such as abortion, health care, education. But they agreed on certain things, but they are very different to achieve the goal.

Clearly, the review by Hilgers and Jackman on the effect of the election campaign in the 2000 presidential election in 2002 claimed that the conference and presidential debate had an influence on voting preferences. They used the transition model to investigate research on individual level campaign data and summarized the effectiveness of campaigns based on voters, campaign hours, and candidates. Likewise, the effectiveness of the campaign was clearly supported by investigations such as Brians & Wattenberg 1996 and Zhao & Chaffee 1996, which found that contact with candidate marketing through event shots promoted voter learning and encouraged voting .

Bimber and Davis (2003), in their study of the situation in the United States, the candidate's strategy during the 2000 presidential campaign involves targeting supporters' audience through the candidate's website . They discovered that the voters visited most parties' sites and candidate party supporters. However, they also found that some small but important online viewers also included non-supporters. According to studies published in the Dutch election in 2002, most voters are online voters who are floating voters or pending voters (Boogers & Voerman, 2003), according to Gibson and MacAllister (2006), online The campaign has independent influence on them. The Australian election in 2004 has voted. Hansen & Kosiara-Pedersen (2009) reported that voters usually visit multiple party websites and therefore not just visit the party websites they voted for.