Campaigning for Real Beauty: Dove® and Changing Stereotypical Body Images as Seen in the Media

Today, society is less aware of the media 's impact on people who are considered attractive. A young woman who has the potential to be most commonly seen by them as a standard of beauty and beauty in the United States. I pursued this beautiful artificial image, challenged their health and life, and gathered a lot of people's attention. As a result, advertisements used on media become more realistic characters. As the modern world changes, beautiful ideas have also changed.

In this process, the idea of ​​what the body image should be like is changing. For over 10 years, Dove promoted this change following the launch of Dove Campaign for Real Beauty in 2004. This campaign covers advertisement bulletin boards, TV commercials, and social media designed to counter low self-esteem and promote a healthy awareness. We use slogans and tags such as #choosebeautiful. This is our attention when we record food, body image, weight loss in Kate Pearson (Creams) which breaks the NBC series. Even in the world of fashion, once the image of the bad train "heroin chic" has a tendency to look more healthy. Jean-Paul Gaultier female body at the show of his clothes in the spring of 2011, Marc Jacobs did the same in 2015, the winner of the former project · runway Christian Suriano works perfectly in September 2016 Fashion show sent out to 5 models

Choosing Shonda Rhimes as the sound of a real beauty event is considered a glow. However, Dove's messaging has contradictions and contradictions. In 2011, the series of ads of Dove Body Wash was accused of racist as they lineup three women from lightest to darkest color. Their women appear under "before" and "after". That is, the skin is dry. Soap companies have a long history of marketing to black people, often colored people, often painted as dirty or unattractive. Unilever owns a worldwide promotion of pigeon brands, fair and cute sales, white whitening series of ponds and whitening series of pigeon and petrolatum, bleaching products. At the same time in the United States, at the same time to promote the real concept of beauty, and soon, information and social media criticized the bombing suspicion after the latest advertising release: