Campaign Advertising

Our community (local monthly ornate magazine): This magazine is targeting 31% of the local population, making it the perfect media channel for regional events such as Fitness-Challenge. Parents are the main target audience because the focus of the fitness challenge is to eliminate childhood obesity. According to the US Census Bureau, 32% of families under 12 have a mother at home. Only 3% of young families living in the US have a father who is at home.

Advertising campaigns are a big issue. An important part of creating an advertising campaign is to identify the theme of the event in order to set the tone of individual ads and other used marketing communication tones. Event theme is a core message conveyed by promotion. The campaign theme usually covers a rather long period, but many of them are short-term due to factors such as ineffective or a combination of market conditions and / or market competition and marketing. Vodafone's campaign is one example.

In politics, campaign advertising affects political discussions through media advertising campaigns and ultimately affects voters. These advertisements are designed by political consultants and political activists. In many countries, we restrict the use of broadcast media to broadcast political information. In the European Union, many countries do not permit the advertisement of pay TV or radio. They are afraid of the wealthy group to dominate the broadcasting time, making impossible fair competition and distorting political arguments.

In many countries, including the United States, TV advertisement is considered essential for political movement. In other countries such as France, the political advertisement of television is severely restricted, but political advertisement is completely banned in some countries such as Norway. Before the baseball game between Brooklyn Dodgers and Philadelphia Phillies began on July 1, 1941, the first official pay TV advertisement was announced at the WNBT in New York (then WNBC). According to the announcement of Bulova Watch, the company paid a price of $ 4.00 to $ 9.00 (the report is different), the WNBT test pattern was modified to look like a clock and the needle showed the time displayed. The Bulova logo with the phrase "Bulova Watch Time" is displayed in the lower right quadrant of the test pattern. Meanwhile, the second hand sweeps the dial for one minute.