Cambrige Style Watch Brand

Directory Executive Summary 3 I. Situation Analysis: 4 Company Background: 4 Vision: 4 Missions: 4 Future Strategies: 4 Target Marketing: 5 Market Competition: 6 II. SWOT analysis: 7 strengths: 7 weaknesses: 7 opportunities: 7 threats: 7 III. Our goals and objectives 8 IV. 9 Marketing Strategy: 9 Product Strategy: 9 Promotion: 11 Online Media: 12 Facebook: 12 V. Overview 13 Executive Summary Cambridge style is a big single high-class watch brand on the earth and is located in China every year. We produced about 6,000 watches.

The watch market is a very mature industry. Watches are designed in various niche markets such as causality, sports, formal, semi-formal, jewelry (Falero). The importance of watches as fashion and fashion makes watch brands an important feature of watches (Faleiro). Many watch companies are using most of the different niche markets. For example, the Swatch Group's turnover in 2002 was 4 billion Swiss francs (swatchgroup.com) and is a major player in all market segments. There are 14 different watch brands with different fashion and price respectively. Positioning on the market (www.swatch.com). However, the Swatch Group 's 2003 profit decline reflects the slowing growth of the mature watch market (Xinhua). In addition, most watches sold in Australia are imported, and the import volume of Swiss watchmakers has declined by 11.4% in recent years (www.fhs.ch).

Watches made by Daniel Wellington (DW) can be identified instantaneously (thus increasing brand value). Its minimalist style is better than all brands at the same selling price. Like Swatch in the 1980s and fossils in the 1990s, Daniel Wellington has ten years of minimalism in the past decade. Daniel Wellington is listed as one of the best brands to work with influencers on Instagram. Its strength lies in the style of personal followers on social media. The new series is usually published in Instagram, where customers can post items and prepare promotional materials before marketing. We will also promptly provide customer service through social media and answer questions. Through the constant interaction with customers, DW is often able to understand current fashion in order to successfully use them in future products.